Opt-In Requirements
Overview
Subscribers must provide explicit consent before receiving SMS, email, or WhatsApp messages through OnPitch. These requirements are set by telecom carriers and global privacy laws.
Types of Opt-In
1. SMS Opt-In
What it is: Consent to receive text messages.
How it works:
- Fans enter their phone number into your intake form
- Consent is logged in their subscriber record
Why it matters: Required by carriers for SMS delivery and protects you from penalties.
2. Email Opt-In
How it works:
- Fans provide their email address during signup
- They agree to receive updates in compliance with CASL/GDPR
- Unsubscribe links are included in every email
Why it matters: Builds trust while meeting international privacy standards.
3. WhatsApp Opt-In
What it is: Permission to message fans through WhatsApp.
How it works:
- Fans select WhatsApp as a preferred channel in your intake form
- Opt-in is tied to their verified phone number
Troubleshooting
Issue: Subscriber didn’t mean to opt in
Solution: Direct them to unsubscribe; preferences update automatically.