Audience Segmentation Setup
Overview
OnPitch automatically organizes your subscribers into segments based on their preferences. This lesson explains how the default segmentation system works and how you can request custom segments to better target your messaging and understand your audience.
What You'll Need
- A basic understanding of your fan base and their preferences
- Ideas about how you might want to group your subscribers
- Knowledge of your typical messaging strategies
Understanding Default Segments
OnPitch automatically creates several segments for every account to help you organize and target your communications effectively.
Notification Preference Segments
Based on subscriber choices during signup:
- All notifications: Subscribers who want to receive all types of messages
- Event notifications only: Fans interested mainly in show announcements
- Release updates: Fans who want news about new releases and content
- Merch updates: Fans interested in new merch announcements
What you should see: During message composition, you can target preference groups to ensure relevant content reaches the right subscribers.
Requesting Custom Segments
While OnPitch provides comprehensive default segmentation, you may want additional custom segments for specific needs.
When to Request Custom Segments
Consider custom segments if you need to organize subscribers by:
- Music genres: Different styles or projects
- Fan engagement level: Highly engaged vs. casual followers
- Purchase history: Fans who bought merch or tickets
How to Request Custom Segments
Contact OnPitch support with your segmentation request:
- Describe your use case: How you want to organize subscribers
- Provide examples: Show practical scenarios
- Specify criteria: Define which data points matter
- Explain targeting goals: What you’ll do with the segment
What to expect: OnPitch will work with you to create custom segments that fit your audience management needs.
Custom Segment Examples
Genre-based: Rock fans vs. acoustic fans; different side projects
Engagement-based: VIPs, casual fans, super fans
Next Steps
With your account created and segmentation understanding in place, you’re ready to move on to pricing and payment setup. The next module explains OnPitch’s pricing model and guides you through the payment process to activate your messaging capabilities.