WhatsApp Messaging
Overview
WhatsApp is an add-on channel you can enable in OnPitch to reach fans globally. It’s especially valuable for international communication where SMS may be costly or unreliable. Connecting requires a Meta Business account with a WhatsApp Business Account (WABA) and business verification to unlock messaging.
What You'll Need
- A Meta Business account with admin access
- A WhatsApp Business Account (WABA) inside your Meta Business portfolio
- Subscribers who opt into WhatsApp via your OnPitch intake form
Setup Instructions
1. Connect WhatsApp to OnPitch
What it is: Linking your WhatsApp Business Account to OnPitch through Meta.
How it works:
- Go to Control Panel > WhatsApp
- Click Login with Facebook to launch Meta’s login flow — this links your WhatsApp details to OnPitch
2. Facebook (Meta) Login Flow
When you connect, you’ll go through Meta’s secure login process. Follow each step carefully:
Step 1: Log In to Meta
- Enter your Meta (Facebook) Business credentials.
Step 2: Connect Your Account to OnPitch
- Review the connection request.
- Click Get started to allow OnPitch to manage your WhatsApp Business Account.
Step 3: Fill in Business Information
- Select your Business portfolio (or create a new one).
- Enter your Business name, website, and country.
Step 4: Create or Select WhatsApp Business Account (WABA)
- Choose an existing WhatsApp Business Account, or click Create a new WABA.
- Enter your account name (following Meta’s naming guidelines) and select your timezone.
Step 5: Review Access Request
- Review the permissions Meta requests.
- Click Confirm.
Step 6: Confirm Status
- Review the connection status on the OnPitch Dashboard under Control Panel > WhatsApp
- Continue to Section 3: Business verification
3. Business Verification (After Connection)
Follow these steps in Meta Business Manager to complete verification.
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Where to start: In Business Settings → Security Center → Start verification
(Or go to Accounts → WhatsApp Accounts → Start verification on your WhatsApp Business Account.)
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Click Get Started to begin the verification process.
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Select your business type (e.g., Company/Organization, Sole proprietor).
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Add business details (legal business name, website).
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Add business address (exactly as it appears on official documents).
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Add contact information (business phone number and domain-matched email).
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Select your business if it appears in the search results; otherwise choose My business isn’t listed.
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Confirm your connection to the business — choose Email (recommended).
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Upload documents to verify the legal business name and your address/phone (e.g., registration/license, articles of incorporation, tax document, bank statement, utility bill).
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Confirm the email sent to your domain address to complete ownership verification.
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Submit and wait for Meta to review. Status will show Pending review until approved.
4. Verify Your OnPitch Phone Number
What it is: Confirming your approved phone number with your business portfolio through two-factor authentication.
How it works:
- You'll work with an OnPitch representative to verify your approved phone number with your business portfolio through two-factor authentication.
- A meeting time will be arranged in advance to assist you through this step.
5. Connection Monitoring & Notifications (Handled by OnPitch)
What it is: Automatic tracking between OnPitch and Meta so you don’t need to check manually.
How it works:
- OnPitch monitors your connection and verification status
- Integration status updates automatically (e.g., Connected, Pending Verification, Action Required)
- You’ll receive an email from OnPitch when WhatsApp is fully connected and ready
How It Works Once Connected
- Fans who opt into WhatsApp via your OnPitch intake form will automatically receive messages through WhatsApp
- OnPitch delivers via your connected WhatsApp Business Account
- Analytics for WhatsApp (delivery, engagement) appear alongside SMS and email
Messaging Limits
Meta sets a messaging limit on every WhatsApp Business Account — the maximum number of business-initiated conversations you can start in a rolling 24-hour period.
- A business-initiated conversation starts when the first message is delivered to a subscriber and ends 24 hours later.
- If you hit your messaging limit, you don't have to wait a full day to send again. As each conversation passes the 24-hour mark from when you first messaged that subscriber, it rolls out of your count and frees up room to message someone new.
Limits increase in tiers as your account builds a track record of quality messaging:
| Tier | Business-initiated conversations (rolling 24-hour period) |
|---|---|
| Starting | 250 |
| Tier 1 | 1,000 |
| Tier 2 | 10,000 |
| Tier 3 | 100,000 |
| Tier 4 | Unlimited |
Increasing Your Messaging Limit
Your messaging limit increases automatically as your account meets Meta's requirements. For example, to move up to the 10,000 tier you'll need to:
- Start high-quality, business-initiated conversations with 1,000 unique customers in a rolling 7-day period.
Meta shows your current progress toward the next tier in your WhatsApp Business Account dashboard (inside your business portfolio) — for example, "You started 970 conversations with unique customers in the last 7 days." Once you meet all the requirements, your limit increases — upgrades can take up to 24 hours to take effect.
Keeping your messages relevant and welcome (high quality) is what unlocks each tier.
Why It Matters
- Expands your reach with international audiences
- Provides reliable delivery in regions where SMS is costly or unreliable
- Builds fan trust through Meta-verified messaging