Platform Benefits
Overview
This lesson focuses on business outcomes—the measurable advantages you’ll see by using OnPitch instead of relying on traditional platforms.
What You'll Need
- Awareness of social media or marketing challenges
- Interest in improving campaign ROI
Direct Communication Advantages
1. No Interference
OnPitch delivers your messages directly to your audience without algorithmic filtering or suppression.
Benefits:
- Predictable reach
- No competition for visibility
- Consistent results you can plan around
2. Higher Engagement Rates
Direct channels outperform social media every time.
Typical engagement rates:
- SMS: 90%+ open rates, 30%+ response rates
- Email: 20-25% open rates (higher with good targeting)
- WhatsApp: 70%+ open rates, high response rates
- Social media: 1-5% engagement rates
3. Immediate Delivery and Response
Send urgent updates instantly, track delivery in real time.
Audience Ownership Benefits
- Full data control: Keep your subscriber information and engagement history
- Platform independence: No risk from policy changes or shutdowns
- Portable audience data: Export in CSV/JSON, integrate with APIs
Communication Efficiency Benefits
- Multi-channel messaging: SMS, email, WhatsApp from one platform
- Geographic targeting: Promote tours, events, or regional campaigns
- Built-in compliance: Consent logs, unsubscribe tools, deliverability optimization
Business Growth Benefits
- Improved customer relationships: through personal, preference-based communication
- Better ROI: thanks to higher engagement and reduced wasted impressions
Common Concerns
“How do I convince people to give me their contact info?”
Offer clear value in exchange, respect their preferences.
“Will direct communication feel pushy?”
You set the frequency. Subscribers opt-in voluntarily and can opt out.
“How is this different from email marketing?”
OnPitch includes SMS + WhatsApp, geographic insights, and built-in compliance.